Digital

Whatever your audience — work-at-home moms, gadget enthusiasts, nutrition experts, professional bicyclists, policy wonks, or teenage babysitters — each has a niche on the Internet. And you can reach them with Fleishman-Hillard Digital. Our cutting-edge strategists, designers, developers, and online marketing experts will guide you through the digital universe to get the results you want — whether it's generating product recommendations through a positive word-of-mouth campaign, impacting the online debate about your issue, building brand loyalty through customer engagement, driving traffic to your site, or increasing your visibility in search engines.

Internet and Mobile Marketing Solutions: Social Media Communications, Web Design, Development, and Beyond

Why is Digital uniquely qualified to leverage the world of social and interactive media for you? We work with you to achieve meaningful, measurable impact in a consistent way across all communications channels. We've been a leader in the integrated communications business for 60 years and now couple our expertise with strategies from the sharpest minds in the interactive world. We understand the culture. Know the language. Know what makes your varied audiences tick. The result: you can reach the right people at the right time through the right channels with the right message in the right way to achieve measurable results.

We keep the momentum going long after the initial splash of a new initiative by helping to engage your audiences in an ongoing digital dialogue — building relationships through relevant and creative content and conversation, through immersion and interaction, on blogs, on wikis, in online community forums and more. We're able to adapt quickly thanks to our global network, sharing information, tactics, and talent between and among our offices so that your message is never dated or diluted. The result: a digital road map you can trust, giving you the power to effectively harness new and emerging media to impact perceptions, attitudes and behaviors among the people that matter most.

Blending NonTraditional Marketing Communications Yields Better Results

Rawlings Gold Glove Award^®

In 2007, Rawlings Sporting Goods is celebrating the 50th Anniversary of the Rawlings Gold Glove. Rawlings enlisted FH to create an anniversary campaign that would recapture equity of the brand's ownership of the famous Rawlings Gold Glove Award^®, more commonly known as the "Gold Glove," that has been awarded annually to Major League Baseball^® players for the past 50 years. FH developed an integrated marketing campaign that incorporated a new Web site, media relations, emerging media, retailers, cross-promotions, word-of-mouth marketing, high-profile events, investor relations, and celebrity spokespeople.

The result: Within two months of launching the program, baseball fans placed nearly 1 million votes for the All-Time Rawlings Gold Glove Team at RawlingsGoldGlove.com, via TXT messaging, and in-store at national sporting goods retailers. In addition, over 728,000 sweepstakes entries have been submitted as of April's end. Media coverage and activity on blog and message boards also continue as Fleishman-Hillard and Rawlings have only just begun to celebrate 2007 as "The Summer of Glove."

Office of National Drug Control Policy

At a time when traditional drug and health education programs are struggling to get the attention of teens, the Office of National Drug Control Policy (ONDCP)/National Youth Anti-Drug Media Campaign (campaign) challenged Fleishman-Hillard (FH) to create a new Web site for today's media-multitasking teens. The campaign introduced a new youth brand, "Above the Influence," in fall 2005, to engage youth who have been skeptical of and resistant to previous anti-drug messaging. Digital developed www.AbovetheInfluence.com, an interactive, "experiential" Web site to deliver drug information in a fun, relevant, and engaging way.

The result: AbovetheInfluence.com launched on Nov. 2, 2005, and has experienced almost 25 million visits to date. The site has been a hit with teens and has successfully engaged them in a new style of drug prevention education. It has also opened up an opportunity for teens themselves to become the messengers of this new brand and Web site as the unconventional design and message delivery has prompted them to blog about or post Above the Influence icons on their own Web pages. AbovetheInfluence.com was the winner of two Webby Awards in 2006 in the Youth and People's Voice award categories.