Limitless Multicultural Marketing Opportunities

Since our launch in November 2004, FH Out Front has tripled in size. Our past and current client roster includes:

  • Ernst & Young
  • Kodak
  • Fellowes
  • Kansas City Department of Health
  • RainbowVision Properties
  • Muses Legal Products
  • Gay Games VII
  • EuroPride London 2006

We've led the market in identifying consumer sentiment about companies that market to gays and lesbians. Read the full results of our 2004 and 2006 consumer outlook surveys on attitudes about the marketplace.

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North America
Ben Finzel
FH Washington, D.C.
202-828-8809
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FH Out Front®

Communications Strategists Connecting Clients and the Gay and Lesbian Community

Gays and lesbians rank among the most powerful, loyal — and largely untapped — consumer markets across the globe. So, yes, you want to reach them. But how? Fleishman-Hillard Out Front ® understands how to reach this community, as we are part of it, and we have the experience in developing campaigns that get clients out in front of gay and lesbian consumers and/or issues.

Fleishman-Hillard Recognizes the Power and Opportunities of Marketing to the Gay and Lesbian Community

We are first. We are the first international communications firm with a global gay and lesbian communications practice and host the only gay and lesbian communications blog sponsored by a leading communications firm. Our team consists of professionals who are part of, and involved in, the gay and lesbian community and who provide strategies and execution based on that direct involvement.

Our experience. We match the in-depth expertise of a boutique agency with the global reach of an international communications firm. We offer solutions in three key areas of gay and lesbian communications: consumer marketing, medical and healthcare, and corporate reputation/public affairs. We know the purchasing power of our community; our demographic makeup; and our brand consciousness and loyalty. Whether formulating a new product launch, raising a company's profile or managing a crisis, we factor our experience into every aspect of our strategy, to deliver results at the point of impact.

Our International Team Delivers Performance to a Wide Range of Clients

Our team of nearly 50 professionals spans the globe, offering clients in-market expertise from 15 offices on three continents.

Our approach yields targeted and quantifiable results in even the most complex situations. Take the Kansas City, Mo., Health Department. They faced an alarming 300 percent increase in syphilis cases, with the highest increase among its gay community. To alert gay men to the outbreak and inform them of the city's free confidential testing program, Fleishman-Hillard tapped into the power of traditional media sources and local gay celebrities and peer networks. The result: more than 8 million media impressions spiking public awareness; 62 percent increase in on-site tests within a two-month period (with many participants using on-site HIV screening at the same time); and a 17 percent increase in testing from the previous year.

Fleishman-Hillard has also counseled Kodak on community outreach activities, and we've helped Ernst & Young leverage media outreach to promote their corporate leadership on gay and lesbian employee inclusion in the workplace. In addition, we've worked with RainbowVision Properties to build their reputation as the leading developer of resort retirement communities among baby-boomer gays and lesbians, and used targeted online and offline media strategies to build awareness of Muses Legal Products for same sex couples' legal software documents ranging from property ownership to health care power of attorney. Fleishman-Hillard helped the city of Chicago generate international awareness leading up to the Gay Games VII, with media focus that included more than 350 broadcast stories alone during a 24-hour period during the event.

Learn more about FH Out Front from our weblog at www.outfrontblog.com.