Internal Communications

A Unique Approach to Employee Communications

No question: Fleishman-Hillard's internal communications practice is unique. We were among the first communications firms to launch a dedicated internal communications practice. We work with clients to unify employees around positive cultural attributes for changes that endure. And our efforts directly support their business goals. Here are a few examples:

Creating Bottom-Line Results With Change Management

• Glaxo Wellcome and SmithKline Beecham's merger had dragged their employees performance lower than the industry's already-declining R&D baselines. They needed to motivate a change-fatigued organization with nontraditional internal communication strategies and tools. So, they contacted Fleishman-Hillard.
  
  The result. Within two months, employees from around the world submitted more than 70 high-quality projects and within six months, they started more R&D projects than the year before.

Integrated Marketing Communications to Boost Recruiting and Morale

• Ernst & Young and Fleishman-Hillard set out to raise the internal and external visibility of the firm's work environment through an integrated "culture campaign." This allowed employees to tell their own stories both internally and externally through new and unique communications channels.
  
  The result. E&Y recruited 1,000 more hires than the previous year and filled 95 percent of its openings for college graduates. Retention and employee satisfaction rose to the highest level in 10 years, and Ernst & Young moved up 42 spots to number 25 on this year's Fortune "100 Best Companies to Work For" list.

Employee Grassroots Communications Bring Sales Rewards

• Fierce industry competition was at its peak. Economic and competitive environments were exerting substantial pressure. And SBC (now AT&T) needed a communications platform to support a new product referral program to turn the company's 160,000 employees into a unified sales force. They asked Fleishman-Hillard to come on board.
  
  The result. a multitiered program that increased employees' participation in product referral efforts and exceeded year-end sales targets by 21 percent.

As a global organization, Fleishman-Hillard can address your concerns, whether you're based in the U.S., Asia, Europe, or any other part of the world. And, we can access our network of experts in everything from digital strategies to multicultural communications for results that endure.